Predictive Analytics for Business - with Case Studies

This is an introductory course designed to help business professionals and others learn predictive analytic skills that can be applied in a business setting. Since it is designed for business professionals it doesn't delve too deeply into the mathematics of the statistical models. We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing. Through theses practical case studies we generate actionable business insights.

John Phillips
John Phillips
Instructor Title

About the instructor

John Phillips, CPA, CGMA is the President of CFO Analytics Training, LLC. He has over 35 years of public and managerial accounting experience with knowledge in a vast range of industries. He is a member of the American Institute of Certified Public Accountants, a Chartered Global Management Accountant, and an IBM Certified Associate in SPSS Modeler Data Mining. He holds the following IBM Badges: Watson Analytics - Level 1 and Blockchain Essentials.