This is an introductory course designed to help business professionals and others learn predictive analytic skills that can be applied in a business setting. Since it is designed for business professionals it doesn't delve too deeply into the mathematics of the statistical models. We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing. Through theses practical case studies we generate actionable business insights.

Course Curriculum

  • 1


    • Introduction

    • Common Business Applications of Predictive Analytics

    • The Process - CRISP-DM Model

    • Data Process, Types, Sources and Structure

  • 2

    Modeling Methods - Supervised

    • Modeling Methods - Prediction - Linear Regression

    • Case Study - Excel - Linear Regression

    • Modeling Methods - Classification - Logistic Regression

    • B2B Churn Case Study - Background and Dataset

    • Introduction to Rapidminer Software

    • Case Study - Rapidminer - B2B Churn

    • Modeling Methods - Classification - Decision Trees

    • Direct Marketing Case Study - Background and Dataset

    • Case Study - Rapidminer - Direct Marketing

  • 3

    Modeling Methods - Unsupervised

    • Modeling Methods - Unsupervised - Clustering

    • Customer Segmentation Case Study - Background and Dataset

    • Case Study - Rapidminer - Customer Segmentation

    • Modeling Methods - Unsupervised - Association Rules

    • Market Basket Case Study - Background and Dataset

    • Case Study - Rapidminer - Market Basket Analysis

About the instructor

Instructor Title

John Phillips

John Phillips, CPA, CGMA is the President of CFO Analytics Training, LLC. He has over 35 years of public and managerial accounting experience with knowledge in a vast range of industries. He is a member of the American Institute of Certified Public Accountants, a Chartered Global Management Accountant, and an IBM Certified Associate in SPSS Modeler Data Mining. He holds the following IBM Badges: Watson Analytics - Level 1 and Blockchain Essentials.